Archive for the ‘ Events ’ Category

Another sanctimonious rave

The national reps for ESOMAR recently were asked to outline some of the challenges facing market research in our part of the world. Fortunately, there was a word limit so here are mine (both of which slosh around in the Threats and Weaknesses SWOT buckets I’m afraid).

Chicken

1… Inertia in adjusting to the higher expectations of clients who are still clamouring for creative solutions to their marketing problems rather than the typical output from “command and control” type surveys. We all claim to be delivering “insight” (the most hackneyed word in the researcher’s lexicon) but most don’t do this regularly enough. The vast majority of researchers don’t make it into the boardroom because our work doesn’t warrant it. No wonder clients are going outside ESOMAR and MRS membership lists for their answers and ideas. 2… A decline in standards in two key areas: (a)  Sampling. This is not a criticism of online panels – at least we understand and accept the limitations here. There has been a gradual decline in sampling standards offline as well. The vast majority of surveys nowadays cannot have margin of error calculations done because they are not representative; most are convenience samples and response rates are too low. It’s simply a quality issue – garbage in, garbage out. (b) Reporting. PowerPoint is the villain in research as it is in the military where it is referred to as “hypnotising chickens”. It gives the illusion of understanding. As Gen. James N. Mattis of the US Marine Corps said recently “PowerPoint makes us stupid”. Most researchers fall back on it because it’s the quickest and easiest way to present. It encourages superficial analysis as it obviates the need for a clear narrative; clarity and narration require analysis, synthesis and imagination. But the chickens are waking up. Love these new infographics and data visualisation techniques. For a convenient update on these catch the next #NewMR  webinar  on 28 June 2013 to sharpen up your presentations. Go to http://newmr.org/events/2013-0/trends-in-infographics-visualisation-and-presenting/ banner_mail_600-1And a round of applause Ray Poynter and Sue York of The Future Place who do this for virtually nothing except the warm glow of helping the research community.

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Festival of New MR 2010 Rocked

Inaugural Festival a Huge Success. Greg Coops was the Chair of the Asian Programme of the 2010 event.

The Festival was remarkable which I suppose is not unremarkable given that it came from the unbounded imagination of Ray Poynter from The Future Place. From the initial synapse lighting up in Ray’s brain to a marathon session of 22 hours of speakers presenting live around the world took only 12 weeks. The whole enterprise was run by volunteers who helped shape the content and structure. Tickets were ridiculously cheap courtesy of the generosity of sponsors such as Confirmit, Nipo and AMSRS who came on board on faith as an event like this had never been run to our knowledge.
Breathtakingly simple in concept – an online conference on the future of New MR which was all about co-creation and the free exchange of ideas and information. But scarily rigid in execution. Every speaker had his/her presentation rehearsed and recorded but all presented live. Unlike a “real” conference, everything had to run to the minute. We couldn’t run late or start early as people were logging on and off to see specific speakers.
There were some inevitable glitches, for example, when NZ went off the internet temporally. Our audience was then treated to the organisers discussing what we should do – wait a few minutes, drop the session, return to it later? But the void had to be filled so there were spontaneous interviews conducted and random musings until we could get the speaker back online. With instant feedback from the audience via Twitter so we all knew what they thought of the the open mike chatter (some did, some didn’t – typical findings).
It’s great to have all your friends and colleagues in one room at a traditional research conference but you have to love it when you are sitting in a hotel room in Bangkok with a couple of laptops switching from speakers in Australia, NZ, China, India and then introducing a bloke in his kitchen in London where he’d just made breakfast for his kids. And to think that only 25 years ago we used to run research companies in Asia with only one phone line that worked. Occasionally.
P.S. Our thanks to our generous sponsors, superb speakers and discerning viewers from around the world.
P.P.S. Best in Show presentations were deemed to be Diane Hessan, John Kearon (performing live from his kitchen), Shobha Prasand, Jon Puleston and Erica Rule – Diane taking the Confirmit Best in Show prize. The NIPO Best Video was awarded to Ali Macleod and Tanvi Gupta won the The Future Place Best Poster competition.
Don’t miss the 2011 Festival. This year’s event will be run over three days (Asia Pacific on 31 Oct, Europe/Africa on 1 Nov and the Americas on 2 Nov).
For sponsorship opportunities for the 2011 Festival, please contact Greg (greg.coops@asianstrategies.com)

Introducing the Festival of New MR

Welcome to the Festival of New MR – a global event that will run every year and help track and shape the future of our industry. Inspiration is from Ray Poynter (The Future Place) and the board comprises researchers, clients and industry partners from around the world. All volunteers. Asian Strategies is delighted to be on the Editorial Board.

The Festival will run 6-10 December 2010 – an online conference accessible to all to help shape the future of market research. Think “ESOMAR Congress meets Woodstock & Glastonbury”. For a week. 24 x 7. Across all time zones.

Details: http://newmr.org/

Response has been overwhelming and we have to limit participation to 1,000 delegates (speakers, audience members) from the research industry who will be taking part over five days. Presentations will be archived and downloadable so delegates can get access to everything and sponsors will enjoy ongoing publicity as well as during the live events.

Ticket prices will be from as little as $25 as the aim is to reach people who normally don’t attend MRS and ESOMAR events because they can’t travel or afford the time or usually high conference fees.

Some of the speakers: Mark Earls, John Keraon, Ray Poynter, Duncan Stewart, Dianne Hessan, Shobha Prasad, Rijn Vogelaar, Tom Ewing, Jim Longo, Annie Petit, John Clay, Graeme Lawrence, Richard Shaw, Spencer Murrell, Sue York, Tom De Ruyck, Jon Puleston and Finn Rabin.

Confirmit is our Platinum Sponsor and NIPO Gold but Gold Sponsorship is still available for US$5,500 – not expensive given the duration of the event, the continued visibility in terms of content, quality of speakers and audience.

We believe this will become the biggest event of its kind based on the quality of people involved (the influencers of New MR globally) and the Festival’s “first mover” status.

For more information on attending, speaking or sponsorship, please contact Greg Coops at Asian Strategies <greg.coops@asianstrategies.com>